Emirates Holding Group, in collaboration with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle subsidiary of Rose Merc Ltd., India, proudly announces the debut of Eternal Runway—the first edition of a high-end fashion showcase under the Emirates Luxury Show banner. The event is set for 4th July 2025 at the Marriott Al Jaddaf, Dubai.
The Emirates Luxury Show, a premium property of Emirates Holding Group’s Events Division, reflects the UAE’s growing role as a luxury and fashion destination. Eternal Runway will be the signature launch under this platform, reaffirming Dubai’s influence in the global fashion circuit.
Connecting Style and Cultures
Envisioned by MOVe, Eternal Runway will bridge fashion talents across borders—featuring global celebrity designers alongside emerging Indian creatives. The show aims to spotlight this talent before an influential audience of buyers, media, fashion professionals, and trendsetters from the GCC and beyond.
Visionary Collaborations and Design Talent
The show brings together an accomplished team of curators and creatives:
Emirates Holding Group will oversee and host the event under the Emirates Luxury Show brand.
Renowned show director Shakir Shaikh, known for directing top-tier fashion weeks, will lead the event’s production.
While discussions continue with various designers from India and abroad, celebrity designer Ken Ferns is confirmed to present a collection crafted for Middle Eastern tastes. Additionally, designer Shavan Kumar is on board, and Sam of Mirror of Magazine will introduce a reimagined denim series in his Dubai debut.
Prominent celebrities expected to walk the ramp include: Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Ongoing partnerships with international fashion influencers and stylists will ensure a cutting-edge, trend-focused runway experience.
The Fashion Tour Ahead
Following its Dubai launch, Eternal Runway is set for a tour across major fashion-forward cities in the Middle East and Europe:
Middle East: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe: Cannes (Feb 2026), Milan (Feb 2027)
Talent Development for Tomorrow
In a move to further enrich the regional fashion ecosystem, Emirates Holding and MOVe will establish a professional Model Training & Grooming Academy in Dubai—focused on mentoring new talent and fostering industry standards.
Leadership Insights
Hanif Shaikh, Founder & Chairman of Emirates Holding Group, stated:
“Emirates Luxury Show is a cultural canvas that blends creativity, elegance, and innovation. Eternal Runway is the beginning of a journey that puts Indian and international fashion talent on one prestigious platform.”
Sudhir Padiyar, Founder of MOVe (Moda Orama Ventures Pvt. Ltd.), added:
“Bringing this IP to Dubai has been a vision fulfilled. With strong support from Rose Merc Ltd. and Emirates Holding, we’re enabling Indian designers to step into the global spotlight. The excitement surrounding our launch is both humbling and energizing.”
Vaishali Parkar Kumar, Executive Director of Rose Merc Ltd., said:
“This collaboration signifies a major step for our creative footprint in the GCC. With Emirates Holding and MOVe, we are crafting timeless experiences that speak to style, culture, and innovation.”
About Emirates Holding Group
Emirates Holding Group is a leading UAE-based conglomerate under the Rose Merc Ltd umbrella. It operates across real estate, luxury lifestyle, and cultural sectors, with the Emirates Luxury Show standing as its premier fashion and design platform.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
As Rose Merc Ltd.’s fashion division, MOVe focuses on global fashion curation, talent development, and intellectual property creation through signature events and partnerships.
Also Introducing: Emirates Real Estate Awards 2025 – Celebrating Excellence Across Borders
On the same evening—4th July 2025 at Marriott Al Jaddaf—Emirates Holding and Rose Merc Ltd. will also host the Emirates Real Estate Awards, honoring excellence in property development and innovation across India and the UAE. The event is supported by Global Shadow, Property Coverage, and Khaleej Times.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
A glamorous celebrity fashion show will enhance the evening, merging real estate prestige with luxury fashion.
Award Categories Include:
- Developer of the Year
- Best Residential or Commercial Project
- Green Development Award
- Real Estate Visionary Award
- Women in Property Leadership
…and additional recognitions
Be Part of the Celebration: Nominate | Sponsor | Shine
Press Launch & Model Auditions Held at The Agenda, Media City – 25th May 2025
The official press conference and model auditions for Eternal Runway and the Emirates Real Estate Awards were successfully held at The Agenda in Media City. Curated by Sherif Thomas and the Fashion Factor team alongside Elena Postachi, the event drew participation from media, influencers, and aspiring models.
H.H. Sheikha Aisha bint Saud Al Qasimi graced the event with her presence and expressed admiration for the initiative’s creative ambition. She will also be an honored chief guest at both the fashion and real estate showcases on 4th July 2025.